Cyber Monday discount promotion with ulterior motives
Up to 80 percent discount: If Amazon allowed on "Cyber Monday" to rate the customer what will be cheaper. The Internet retailer is pursuing primarily their own interests.
"Amazon will give you a new holiday", stands proudly on the Topic of "Cyber Monday" . Just in time for early Christmas shopping there on 29 November 30 selected products to 80 percent cheaper to. The idea is, how should it be different from the U.S.. There "is the" Cyber Monday traditionally the first Monday after Thanksgiving. Then lower their prices and many online stores that ring the Christmas business in the Internet is.
It starts in the classic retail on Friday before, the so-called "Black Friday". But he that finds nothing, looking on the web. Therefore proved to be the "Cyber Monday" since its introduction in 2005 as a lucrative business for the U.S. online market. Now he will also be at Amazon Germany the tills ringing.Managing DirectorRalf Kleber saves with superlatives and speaks of "a cult" and the "craziest prices." He anticipated with great interest.
Also Fabian Spielberger, operator of the bargain page mydealz.de believes in theSuccessof the rebate. "Some dealers have on <Black Friday> actions ever made in Germany. But they were actually always been quite boring. And if if Amazon delivers what it promises, then there is a unique action now to be, "says the bargain expert.
Customers can vote for favorites
The German "Cyber Monday" will also start immediately with a new feature: unlike the U.S. where the dealers determine what they are offering a lower price, we the Amazon customers since 1 Choose from over 100 products and November even their five favorites. On the Top 30 are on the record date then discounts. From 10 clock can be had save up to 80 percent for two hours five products. The exact prices will be given only on day of sale known.
"These are very very high discounts. 80 percent are even on sale unusual "rather, says marketing expert Prof. Dr. Robert Wilken. How this can be so calculated to make Amazon? Note the words "up". "Such deals are known from other areas. the low-cost airlines, for example, is it always the case from euros 19, explains Wilken. These prices would be applied aggressively, although they knew of course that the average price is very much higher.
So also at Amazon, only that the discounts on "Cyber Monday" significantly below 80 percent are announced and also the only in the two-hour cycle, so limited in time, will be available. Nevertheless, "are" really good prices can be expected, believes Spielberger of mydealz.de. This should, however, vary considerably depending on the sector. The Bargain Expert holds 20 percent discount on electronics and 50 percent for fashion to be realistic.
"If someone like that abstruse as pickles now
In fact, the selection of products for which there until 25 November may be coordinated, large: In addition to the already popular categories , "electronics, cameras, computers" , "CDs, MP3s, DVDs, Blu-ray, books" and "Toys, Games & Software" could it be in the divisions ‘budget, Food & Hardware " , "Jewelry, clothing, handbags" and finally "Sports & Leisure give bargain. From the washing machine on the handbag to the sour cucumber box of Haribo Possible is everything.
explained from this eclectic mix is the purpose of the action for Amazon, say the experts. "Amazon wants as knowledgeable above all, what interests the user away from the usual products. This is probably the whole idea behind it, "says Spielberg. Especially in the food market of Internet service providers trying to take more and more foot – hence the pickles. "Amazon is interested. Someone would order something abstruse as pickles in general" would have on his side in any case already added some users to have voted for the pickles from Haribo, so play continued Berger.
According to marketing expert Wilken could it already be a major coup for Amazon – namely, to awaken during the voting phase needs that are not at all with customers. "You may say one or the other. I want so much the product actually does not have, but if that is the discount price, then perhaps" It could later develop new services, such as so-called Eckartikel.
Amazon-Der Supermarkt
These are everyday products that are offered in supermarkets particularly favorable. In marketing theory, they determine the price image of a company. This means: The affordable Eckartikel are, the result is closer to the customer the impression that other products in that business are less expensive than the competition – regardless of whether the fact is so.
"The five most popular products of the Amazon users could read it, what could be such Eckartikel. So which products it is important that they are offered cheap. The rest of these subsidize Eckartikel then, "explains Wilken. Just as in the supermarket so. And who once lost due to attractive Eckartikel in a shop or a website, his other purchases will be done there.
The "Cyber Monday" passed on second glance, especially to the Amazon Advantage. It creates attention, make the pay off in other places and make up several times by the discount offer any losses likely. Wilken said, however, that the customers have something like this: you can help determine what is effective and how you should look in the future digital supermarket. The "has been a little bit of a little game, for it is indeed also on how others behave and vote. And if in the end still jumps out a discount, the better. "
Only while stocks last
Who wants to know what it is currently highly appreciated by all, must be on the official Facebook page of Amazon become a fan. There you can see every day the date and also vote directly. Against data theft one must not be afraid, says inventor mydealz.de game Berger. He has faith in Amazon of the few online stores its data in a relatively happy as. "I’m sure there is no advantage of you is being operated." But the personalized advertising that is generated such actions could be made for many a nerve factor, says his Wilken. "But not everyone is susceptible."
A hook, the thing then. On "Cyber Monday" may each customer order each item only once. In addition, the stock was limited, are to Amazon-Germany boss adhesive. Nevertheless, it is worthwhile to join. "Not everything will be super cheap. It will certainly be some products at the best Internet price can buy "bargain expert believes Spielberger.
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